June 3rd, 2011 Supermarkets are everywhere

Nowadays, supermarkets are found in almost every large city in the world. But the first supermarket was opened only fifty years ago. It was opened in New York by a man named Michael Cullen. A supermarket is different from other types of stores in several ways. In supermarkets, items are placed on open shelves. The customers choose what they want and take them to the checkout counter. This means that fewer employees are required than in other stores. The way products are are displayed is another difference between supermarkets and many other types of stores. For example, in supermarkets, there is usually a display of small interview inexpensive items just in front of the checkout counter: candy, chocolate, magazines, paperbacks and so on. Why are they there?

Most customers who go to supermarket buy from a shoping list. They know exactly what they need to buy. They shop according to a plan. By the time the customers reaches the checkout counter, he or she is feeling pleased and relaxed because the task of shoping is finished. In this happy mood, the customers sees an attractive display of inexpensivethat were not on the shopping list. Now the customers feels like buying something just for his or her own pleasure and enjoyment. Many customers buy from these displays of product near the checkout counter, and this is exactly what the owner of the supermarket hopes they will do. Another important fact in helping a customer choose what to buy, is where a product is placed on a shelf. A product that is placed at eye level on a shelf sells much better than one which is placed on a lower or higher shelf. A product which easy to see sells best. Manufactures pay a higher price to have their products placed at eye level on the shelves.

The comfort and convenience of shopping centers is another factor which makes them popular with customers. Large parking spaced are provided, and many supermarket stay open untill very late at night. For indonesia, especially in Jakarta, finding a supermarket like a finding an ant. Supermarkets are every where.